You get a dedicated marketing leader
Fox B.M.A. operates as your fractional CMO, attending your strategic meetings, owning your marketing calendar, and making real decisions about your business every month.
❖ FRACTIONAL MARKETING SERVICES
One partner. Every channel.
Fully executed.
Fox B.M.A. is your embedded fractional marketing manager. We own
your strategy, run your GoHighLevel platform, manage your local SEO,
and execute your content every month on a flat retainer.
SERVICE 01 — MARKETING STRATEGY
Stop reacting.
Start leading your market.
Most service businesses spend their marketing budget on tactics without a strategy behind them. Fox B.M.A. builds your foundation first, then executes against it every single month. CMO-level thinking at a fractional price.
Quarterly Marketing Roadmap
We map out your goals, and prioritize impact every 90 days.
Competitive Analysis
Know exactly how you stack up and where to win.
Monthly Strategy Calls
Dedicated strategy sessions built into your retainer.
Messaging and Positioning
Clear value, clear differentiation, clear ideal client profile defined.
Campaign Architecture
We set the rules, and parameters of the campaigns we deploy.
Monthly Performance Reviews
Reporting on what is working and what to adjust.
Strategy before tactics
Every channel, post, and campaign is built on a clear strategy. No random acts of marketing, and no wasted spend without direction.
Updated every quarter
Your business changes. Your strategy should too. Every 90 days we review, recalibrate, and rebuild the roadmap around where you are now.
Executed, not shelved
The strategy doesn't sit on a shelf. The strategy Fox B.M.A. creates is the exact same strategy we execute against starting in month two.
Ready to market with a real
strategy behind it?
Book a free discovery call and Crystal will map out exactly what a
quarterly marketing roadmap looks like for your business.
SERVICE 02 — GOHIGHLEVEL
GHL that actually works for your business.
GoHighLevel is the most powerful CRM and marketing platform for service businesses. But most businesses set it up once, barely use it, and wonder why it is not generating leads. Fox B.M.A. builds your GHL around your actual business, then runs it every month as part of your retainer.
Full Platform Buildouts
We build your GHL from scratch or take over an existing account, configured around your actual business workflows.
Snapshot Imports and Transfers
Full technical workflow to snapshot, transferring, and deploying GHL snapshots including cleanup for clean account use.
Automation and Workflow Design
Custom automations for lead nurture, appointment booking, follow up, and recovering tied to revenue outcomes.
Funnel and Landing Page Builds
High-converting page builds natively inside GHL including site pages, lead capture, routing, and thank you flows.
Pipeline and CRM Management
Ongoing contact management, pipeline hygiene, lead routing and stage optimization so your CRM stays clean monthly.
Team Training and Onboarding
We train your team to use GHL confidently alongside the automations and systems we build for you.
Crystal knows GoHighLevel inside and out. But more importantly, she knows how to build a strategy around it. My GHL actually works now and drives real leads every single month.
★★★★★
SR
Steven R
Business Consultant
SERVICE 03 — SEO AND GOOGLE BUSINESS
Get found by the right clients in your market.
Your Google Business Profile is the most unaccessed asset in local marketing. Fox B.M.A. owns your entire local search presence, from GBP optimization and citation building, to review management and keyword strategy.
Google Business Profile Management
Fully optimized, updated, and monitored every month.
Review Strategy and Management
Systematize, collect, respond to, and leverage reviews.
On-Page SEO
Title tags, meta descriptions, content optimization monthly.
Local Citation Building
Consistent NAP presence across all major directories.
Local Keyword Strategy
Target the search terms your ideal clients actually use.
Monthly Ranking Reports
Know exactly where you stand and what is improving.
3x
More Profile Visibility
Average increase in Google Business Profile views within 90 days of active management.
48+
Reviews Generated
Average new reviews generated in the first 6 months using our review strategy system.
#1
Local Pack Ranking Goal
For EACH major service in at least one core service area. Where clients are actually searching.
SERVICE 04 — CONTENT AND SOCIAL
Content that builds authority and drives leads.
Content creation alone not builds a business. Authority content does. Fox B.M.A. creates a consistent content system in your brand voice, distributed across the channels your ideal clients actually use, both to attract and convert every month.
Monthly Content Calendar
Plan content, write, and schedule with purpose, hitting a target.
LinkedIn and Social Content
Thought leadership written in your voice for your audience.
Lead Magnets and Opt-ins
High-value assets that grow your email list and sales pipeline.
Blog and Long-form Content
SEO-optimized articles that build organic traffic and authority.
Email Newsletter Management
Value-driven emails that nurture your list and convert.
Brand Voice Development
A defined tone and messaging guide for consistent brand across all channels.
SERVICE 05 — FRACTIONAL CMO RETAINER
A CMO in your corner.
Every single month.
Hiring a full-time CMO costs $150,000 or more per year. A marketing agency costs nearly as much with far less accountability. Fox B.M.A. gives you Crystal embedded as your fractional CMO on a flat monthly retainer, owning your marketing from the inside.
1
2
Strategy and execution owned together
We don't just hand you a strategy and leave. Fox B.M.A. executes the handoffs, the gaps between planning and doing.
3
Every channel managed under one roof
GHL, SEO, content, email and social. All owned by Fox B.M.A. All coordinated by Crystal. One flat retainer.
4
Your business grows. We grow with it.
As you hit newer scales, your retainer scales with it. Fox B.M.A. is your long-term marketing partner, not a one-time vendor.
YOUR FRACTIONAL CMO
Crystal
Fox B.M.A. Founder and Marketing Expert
Marketing Strategy
GHL Expert
Local SEO
Content Systems
COST COMPARISON
Full-time CMO salary
$150k+/yr
Marketing agency retainer
$6k+/mo
Freelancer patchwork
Unpredictable
Fox B.M.A. Retainer
Custom Scope
Flat monthly retainer. No hourly billing. No scope creep. No hidden fees.
“Fox B.M.A. built our whole marketing operation for my business. For the first time I feel like I actually have a marketing department working for me.”
★★★★★
JM
Jennifer M.
Business Coach · Chicago
RETAINER OPTIONS
Built around your business.
Not a price sheet.
Every Fox B.M.A. retainer is custom-scoped. These tiers give you a
starting point for the conversation.
Foundation
For businesses building their marketing
foundation.
Custom/mo
Strategy, execution, and reviews for your most
owned and leveraged monthly:
- Quarterly marketing strategy and roadmap
- 1-2 owned channels managed and executed
- GHL local search optimization
- Google Business Profile management
- Monthly strategy call with Crystal
- Monthly performance report
Most Popular
Growth Partner
For businesses scaling their marketing
execution.
Custom/mo
Your full marketing department. Crystal
embedded as your fractional CMO with all
channels owned and executed:
- Fractional CMO embedded monthly
- Full marketing strategy and execution
- Full set-up, management, and automation
- SEO and Google Business Profile
- Content marketing and social media
- Email marketing and lead magnets
- Weekly check-ins & strategy calls
Project Based
For specific GHL builds or one-time
marketing initiatives.
Custom/project
Defined scope, defined timeline. Full
strategy and execution from start to finish:
- GHL snapshot builds and imports
- Funnel and landing page builds
- Nurture campaign planning and execution
- Marketing audits and growth roadmaps
- Content system setup and training
- SEO audit and local search setup
Flat monthly pricing. No hourly billing. No scope creep. No hidden fees. Scoped on your discovery call.
FREQUENTLY ASKED QUESTIONS
Questions about
fractional marketing services
Do I need all five services or can I start with one?
Every business is different. Some clients start with GHL setup and strategy, then expand to content and SEO once the platform is running. Others need the full marketing department from day one. We will scope exactly what your business needs on the discovery call.
How does the fractional CMO retainer work day to day?
Every fractional CMO retainer is custom-tailored to your specific business needs and goals. We act as an extension of your team, providing strategic oversight and hands-on execution.
What does GHL management include on a monthly basis?
We handle pipeline management, automation builds, CRM optimization, and routine maintenance to ensure your system runs smoothly and generates leads efficiently.
How is your SEO service different from a standard SEO agency?
We focus on local search optimization, Google Business Profile management, and high-quality citation building specific to service-based businesses.
How long does it take to see results?
SEO and content strategies typically take 3-6 months to show significant momentum, while paid strategies and GHL automations can yield quicker wins.
Ready to own your marketing?
Book a free 30-minute discovery call with Crystal. We will talk about your business, your marketing goals, and whether Fox B.M.A. is the right fractional marketing partner for you. No pitch. No pressure.
Free 30-minute call
No commitment required
Receive a plan in 1 business day
Fox B.M.A. is a fractional marketing manager serving coaches, consultants, and service businesses across Chicago and nationwide.
© 2023 Fox B.M.A. All rights reserved. Des Plaines, IL.