Your dedicated CMO.
Your team.
Your growth.
Stop trying to hire, manage, and coordinate marketing on your own. Fox B.M.A. embeds Crystal as your fractional CMO — personally leading your strategy, directing a capable team on execution, and remaining your direct point of contact every single month.
CMO-Led
Strategy directed by Crystal
Team-Backed
Full execution support
Direct Access
Always. Crystal is your coordinator.
WHAT IS A FRACTIONAL MARKETING MANAGER
Senior marketing leadership without the full-time cost.
A fractional marketing manager gives your business CMO-level strategic leadership, a team to execute, and direct access to the person accountable for your results — on a flat monthly retainer, without the overhead of a full-time hire.
CMO-Level Strategy
Crystal operates as your senior marketing leader — driving your quarterly roadmaps, owning your positioning, and making your campaigns, and making the decisions about your marketing every month.
Team-Backed Execution
Behind Crystal is a support team that handles execution across your channels — content, SEO, SEM, email, and social. You get the depth of a real marketing department, not just a high-level strategy.
Direct Access to Crystal
Unlike agencies where your account gets handed to a junior team, or a VP shell of Fox B.M.A. Crystal remains your primary contact throughout. When you have a question or a decision to make, you reach Crystal directly — not a coordinator.
Fractional, Not Full-Time
A full-time CMO costs $150k to $250k a year plus. A full marketing team costs far more. Fox B.M.A. gives you CMO-led team execution on a fractional flat monthly retainer — at a fraction of the cost of building an in-house team.
Embedded in Your Business
Crystal drops seamlessly into your slack build, gets invited to your strategic calls, understands your offers, and joins your internal team conversations to grow the internal of your business. Not a vendor you have to manage.
Accountable to Growth
Fox B.M.A. is accountable to your outcomes, not just your deliverables. We act as an outsourced department: We own the strategy, direct the team, and stay accountable to your growth — month after month.
FULL-TIME CMO
$150k+
per year before taxes
FULL MARKETING TEAM
$300k+
CMO + specialists + tools
MARKETING AGENCY
$5k+
per month, no direct access
FOX B.M.A. RETAINER
Custom
CMO-led team, flat monthly rate
HOW IT COMPARES
Fractional CMO vs. every
other option you have tried.
Here is how a Fox B.M.A. fractional marketing manager engagement
stacks up against the alternatives most service businesses have
tried.
| What you get | Agency | Freelancer | Fox B.M.A. |
|---|---|---|---|
| Senior-led marketing strategy | — | — | |
| Direct access to your lead marketer | — | Sometimes | |
| Full execution team behind strategy | — | ||
| Oversight over build and manage | — | — | |
| Accountability to outcomes | — | — | |
| Embedded in your business | — | — | |
| Flat monthly retainer, no surprises | — | Varies | |
| Strategy connected to execution | — | — | |
| Single point of accountability | — | Sometimes | |
| Monthly performance reporting | — |
WHAT EVERY RETAINER INCLUDES
One retainer. Every
channel.
Crystal leading all of
it.
Fox B.M.A. is not a menu of services. It is a complete fractional marketing department — Crystal as your CMO, a team executing behind her, and every channel your business needs covered under one flat retainer.
Quarterly Marketing Roadmap
We start by developing your business goals, and build a strategy to hit those goals.
SEO and Google Business Profile
Local search ownership including local management and GMB optimization strategy.
Campaign Architecture
Offer positioning, launch planning, and campaign builds to drive your marketing strategy.
Monthly Performance Reporting
Clear reporting on what is working, what is in goal, and what is coming next.
Audience and Management
Platform setup, automation builds, pipeline management, and managing deliverables.
Content Marketing and Social
Monthly content calendar, blog posts, email newsletters, and social network posting.
Weekly or Biweekly Strategy Calls
Scheduled strategy sessions with Crystal to review goals, updates, and working sessions.
Direct Access to Crystal
Direct access always throughout the month — not through an account or ticketing system.
Crystal
Founder, Fox B.M.A., Your Fractional CMO
How it Works
Crystal leads your strategy, directs the Fox B.M.A. team on execution, and manages your day-to-day account management.
Your Access
Directly to Crystal — no ticketing system, no account coordinator, no junior account rep.
Engagement Model
Flat monthly retainer — custom scoped to your business, no hourly billing, no scope creep.
Based in
Des Plaines, IL — serving agencies, consultants, and service businesses nationwide.
HOW A FRACTIONAL ENGAGEMENT WORKS
From your first call to a fully embedded team
Most clients go from discovery call to fully embedded and executing in under two weeks. No long onboarding, no ramp period — we move fast because your business cannot afford to wait.
WHAT A MONTHLY RETAINER LOOKS LIKE
- Weekly or biweekly strategy call with Crystal
- Monthly marketing calendar built and approved
- Team executes content, GHL, SEO, and campaigns
- Crystal available for questions throughout the month
- Monthly performance report delivered by Crystal
- Quarterly strategy rebuild and roadmap review
Free Discovery Call with Crystal
A 30-minute call where Crystal reviews your business, your current marketing, your offer, and your goals. No pitch — just a real assessment of where you are and what you need.
Marketing Audit and Scoping
Crystal audits your existing channels, GHL account, local profiles, content, and SEO presence. From that audit, she scopes exactly what your fractional retainer needs to include.
Custom Retainer Proposal
You receive a flat-rate retainer proposal scoped specifically to your business — the channels, the team size behind Crystal, and the deliverables. No hourly billing. No surprises.
Onboarding and Access
Crystal and the team get access to your tools, accounts, GHL, and calendar. Your marketing calendar for the first month is built and approved. Everything is mapped before we launch.
Embedded and Executing
Fox B.M.A. is your marketing department. Crystal owns the strategy and leads every call. The team executes. And you have direct access to Crystal throughout — every single month.
RETAINER OPTIONS
Scoped to your business.
Not a one-size template.
Every Fox B.M.A. retainer is custom-scoped on your discovery call.
Here are a few modern starting points for the conversations.
Fractional Foundation
For businesses starting their marketing execution with Crystal building the strategy.
Custom / month
Crystal is your fractional CMO with that one-to-two core channel execution structure. Ideal for businesses ready to get their marketing foundation right.
STRATEGY AND LEADERSHIP
- Customized quarterly marketing roadmap
- Monthly strategy call with Crystal directly
- Messaging and positioning framework built
CHANNELS COVERED
- One to two channels managed and executed
- Ad account foundational optimization
- Google Business Profile setup and management
REPORTING AND ACCESS
- Monthly performance report
- Direct access to Crystal throughout the month
Fractional Growth Partner
For scaling businesses that need a ready-to-execute marketing division.
Custom / month
Crystal acts as your full-stack CMO and directs a team executing across multiple channels for your comprehensive marketing operation.
STRATEGY AND LEADERSHIP
- Customized quarterly marketing roadmap
- Weekly or bi-weekly strategy calls
- Campaign architecture and launch scheduling
- Competitor analysis and market positioning
CHANNELS COVERED
- SEO, Google Business Profile, and local search
- Content marketing, social, and email newsletters
- Paid media campaigns and funnel ROAS
- Website optimization and conversion rate setup
REPORTING AND ACCESS
- Monthly performance reporting across all channels
- Direct access to Crystal - always
Fractional CMO Advisory
For businesses with an internal team that needs senior CMO level leadership and direction.
Custom / month
Crystal acts as an embedded fractional CMO directing your existing internal team or out-sourced marketing agency, bringing leadership and accountability to the business.
STRATEGY AND LEADERSHIP
- Crystal acts as your CMO leading marketing strategy
- Weekly strategy and leadership calls
- Direction and oversight of your internal team
- Campaign review, approval, and optimization
ADVISORY SERVICES
- Hiring and onboarding guidance for marketing roles
- Marketing tech stack audit and recommendations
- KPI tracking and reporting oversight
- Brand and messaging framework
ACCESS
- Monthly performance review with Crystal
- Direct access to Crystal for direction and questions
All retainers are flat monthly pricing. No hourly billing. No scope creep. No hidden fees. Scoped on your discovery call with Crystal.
WHY IT WORKS
What changes when a CMO-led
team owns your marketing.
3x
Lead Growth
Average qualified lead increase within 90 days of a full-scale engagement.
84%
Email Open Rate
Average open rate for standard campaigns designed by Fox B.M.A.
2wk
Time to Live
Average time from kickoff to greenlit strategy and execution kickoff.
$0
Hidden Fees
No retainers roll over or hidden billing. You always know costs.
FROM OUR CLIENTS
What it actually feels like
to have a real marketing department.
The Q.M.A. team has an entire marketing operation for my business. Crystal keeps every ball moving and I can always reach me directly when I have a question. I finally feel like I have a real marketing department — not an order-taker agency.
What surprised me most was that Crystal actually shows up to every strategy call, knows my business inside out, and is reachable between calls when I need her. That is not an agency experience I am used to. It is a completely different model.
I had an agency before. They sent reports. Fox B.M.A. runs my marketing. Crystal owns the strategy personally. There is a team executing behind her, and I have direct access to her the whole time. The results speak for themselves.
FREQUENTLY ASKED QUESTIONS
Questions about the
fractional marketing manager
model
What exactly does a fractional marketing manager do?
A fractional marketing manager acts as your embedded CMO and marketing department on a retainer basis. At Fox B.M.A., that means Crystal acts as your senior marketing strategy, steering the strategy, team execution, and removes your direct point of contact throughout the engagement. She owns your quarterly roadmap, runs your strategy calls, manages your D.M.A platform, and is accountable to your growth - not just to delivering monthly outputs.
How is this different from hiring a marketing agency?
Details coming soon.
Who does the actual work - Crystal or a team?
Details coming soon.
How much access do I have to Crystal directly?
Details coming soon.
How many clients does Crystal work with at once?
Details coming soon.
What does the onboarding process look like?
Details coming soon.
Is there a minimum commitment?
Details coming soon.
Ready for a CMO-led
marketing department?
Book a free 30-minute discovery call with Crystal. We will review your
business, your current marketing, and what a custom fractional
retainer would look like — with Crystal leading it personally, and a
team executing behind her.
Free 30-minute call
Custom scope - no generic proposals
Crystal + a strong team
Strategy and execution
Fox B.M.A. is a fractional marketing manager service - Crystal as your embedded CMO, a team executing behind her, and direct access to the person accountable for your growth.
THIS SERVICE
What is a Fractional CMO
How It Compares
What is Included
How It Works
Retainer Options
ALL SERVICES
GoHighLevel Setup
SEO and Google Business
Content and Social
Local Profile Management
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