Your dedicated
CMO.
Your team.
Your growth.

Stop trying to hire, manage, and coordinate marketing on your own. Fox B.M.A. embeds Crystal as your fractional CMO — personally leading your strategy, directing a capable team on execution, and remaining your direct point of contact every single month.

Book a Free Discovery Call →

See What's Included

CMO-Led

Strategy set by Crystal

Team-Backed

Full execution support

Direct Access

Always Crystal, never a coordinator

WHAT IS A FRACTIONAL MARKETING MANAGER

Senior marketing leadership without the full-time cost.

A fractional marketing manager gives your business CMO-level strategic leadership, a team to execute, and direct access to the person accountable for your results — on a flat monthly retainer, without the overhead of a full-time hire.

CMO-Level Strategy

Crystal operates as your fractional marketing leader — setting your quarterly roadmap, owning your positioning, and leading your campaigns, and making the decisions about your marketing you shouldn't.

Team-Backed Execution

Behind Crystal is a capable team that handles execution across your channels — social, SEO, ads, email, and content so you don't spend time managing a department. No pointing fingers... execution falls on us.

Direct Access to Crystal

Unlike agencies where your account gets handed to a junior team after the pitch, at Fox B.M.A. Crystal remains your primary contact throughout. When you have a question or a decision to make, you reach Crystal directly — not a coordinator.

Fractional, Not Full-Time

A full-time CMO costs $150,000 or more per year. A full marketing team costs far more. Fox B.M.A. gives you CMO-level talent without the cost of a full monthly retainer — at a fraction of the cost of building an in-house team.

Embedded In Your Business

Crystal acts as an extension of your existing team. She attends your strategy calls, understands your offers, reads your internal comms plans, and gets the nuances of your business — not a vendor you have to manage.

Accountable to Growth

Fox B.M.A. is accountable to your outcomes, not just your deliverables. We don't hide behind vanity metrics. We run the strategy, direct the team, and stay accountable to your growth — month after month.

FULL-TIME CMO

$150k+

per year salary + benefits

FULL MARKETING TEAM

$300k+

CMO + specialists + tools

MARKETING AGENCY

$5k+

per month, no direct access

FOX B.M.A. RETAINER

Custom

CMO-led team. Flat monthly rate.

HOW IT COMPARES

Fractional CMO vs. every other option you have tried.

Here is how a Fox E.M.A. fractional marketing manager engagement stacks up against the alternatives most service businesses have tried.

WHAT YOU GET	Agency	Freelancer
Senior-led marketing strategy	-	-
Direct access to your lead marketer	-	Sometimes
Full execution team behind strategy		-
Tech growth build and managed		Varies
Accountability to outcomes	-	-
Embedded in your business	-	-
Flat monthly retainer, no surprises	-	Varies
Strategy connected to execution	-	-
Single point of accountability	-	Sometimes
Monthly performance reporting		-

WHAT EVERY RETAINER INCLUDES

One retainer. Every channel.
Crystal leading all of it.

Fox B.M.A. is not a menu of services. It is a complete fractional marketing department — Crystal as your CMO, a team executing behind her, and every channel your business needs covered under one flat retainer.

Quarterly Marketing Roadmap

We evaluate, build, execute your roadmap, goals, metrics and OKRs based on your business.

SEO and Google Business Profile

Local, national search, link building, review management and SEO strategy.

Campaign Architecture

Offer positioning, launch planning and campaign buildouts to drive your marketing strategy.

Monthly Performance Reporting

Clear reporting on what is working, what is lagging and what is coming next.

Audience and Ad Management

Platform setup, automation build, pipeline management, and ad strategy execution.

Content Marketing and Social

Weekly content calendar, blog post writing, newsletters and social content to drive value.

Weekly or Biweekly Strategy Calls

Scheduled strategy sessions with your entire key point of update, a real working session.

Direct Access to Crystal

Direct access to Crystal throughout the month — not through an account or ticketing system.

See What This Looks Like For Your Business

Crystal

Founder, Fox B.M.A., Your Fractional CMO

Fractional CMO Systems Marketing Strategy Lead Gen Content Systems Co-Founder, 1

CMO-Led

Strategy & Execution

1:1

Direct access always

3x

Avg. MRR growth

$0

Hidden fees, ever

How it Works

Crystal leads your strategy, directs the Fox B.M.A. team on execution, and acts as your single point of accountability.

Your Access

Direct access to Crystal — not a project manager, not a coordinator, not a junior account rep.

Engagement Model

Flat monthly retainer — custom-scoped to your business, no hourly billing, no scope creep.

Based In

Des Plaines, IL — serving agencies, consultants, and service businesses worldwide.

Book a Discovery Call with Crystal

HOW A FRACTIONAL ENGAGEMENT WORKS

From your first call to a fully embedded team

Most clients go from discovery call to fully embedded and executing in under two weeks. No long onboarding, no ramp period - we move fast because your business cannot afford to wait.

WHAT A MONTHLY RETAINER LOOKS LIKE

Weekly or biweekly strategy call with Crystal
Monthly marketing calendar and channel strategy
Team executes on that strategy across campaigns
Crystal available for questions throughout the month
Monthly performance report and review by Crystal
Quarterly strategy refresh and roadmap review

Free Discovery Call with Crystal

A 30-minute call where Crystal reviews your business, your current marketing, your offer, and our agency footprint - just a casual conversation to see if we're a good match.

Marketing Audit and Scoping

Crystal and our strategy team dive into your accounts, data, competitors, and overall market. We review the data and see where you are versus where you want to be.

Custom Retainer Proposal

We present a tailored retainer proposal scoped specifically to your business - the channels, the time required of Crystal, and the deliverables our team executes each month.

Onboarding and Access

Crystal and the team get access to your tools, accounts, GA, and data sets. We set a clear action plan for the first 30 days and get our execution team set up in 24 hours.

Embedded and Executing

Fox B.M.A. is your marketing department. Crystal owns the strategy and runs every call. The team executes. And you have direct access to Crystal throughout - every single month.

RETAINER OPTIONS

Scoped to your business. Not a one-size template.

Every Fox B.M.A. retainer is custom-scoped on your discovery call.
These tiers give you an idea of starting points for the conversation.

Fractional Foundation

For businesses building their marketing foundation with Crystal executing a strategy.

Custom / month

Crystal is your fractional CMO, and that one or two channels which require consistent structure are formally managed with a marketing foundation in place.

STRATEGY AND LEADERSHIP

Co-produced quarterly marketing roadmap
Monthly strategy call with Crystal directly
Messaging and positioning framework built

CHANNELS COVERED

One to two channels managed and executed
G.A. audit and foundational optimization
Google Business Profile setup and management

REPORTING AND ACCESS

Monthly performance report
Direct access to Crystal throughout the month

Get Scoped

Fractional Growth Partner

For businesses with an established identity for Fox B.M.A to act as the marketing department.

Custom / month

Crystal serves directly as a full fractional CMO with team executing a full set of core channels. Your comprehensive marketing department at a fraction of the cost.

STRATEGY AND LEADERSHIP

Co-produced quarterly marketing roadmap
Weekly or biweekly strategy call with Crystal
Competitor analysis and market positioning
Campaign architecture and launch planning

CHANNELS COVERED

SEO/Local SEO, automation, and profile management
Google Business Profile, and local outreach
Content marketing, social, and email execution
HubSpot creation, management and automation

REPORTING AND ACCESS

Monthly performance report against KPIs/metrics
Direct access to Crystal - always

Book Your Discovery Call

Fractional CMO Advisory

For businesses with an internal team that needs a true CMO for leadership and direction.

Custom / month

Crystal acts as an embedded fractional CMO directing your existing internal team of doers. Access to strategy, direction, look-backs, and how to allocate direction over the next quarter.

STRATEGY AND LEADERSHIP

Co-produced quarterly marketing roadmap
Weekly strategy and leadership calls
Direction and oversight of your internal team
Optimization of budget and KPI formulation

ADVISORY SUPPORT

Hiring and onboarding guidance for marketing roles
Marketing tech stack audit and recommendations
Vetting agency relationships
Brand and messaging framework

ACCESS

Monthly performance review with Crystal
Direct access to Crystal for direction & questions

Discuss This Option

All retainers are flat monthly pricing. No hourly billing. No scope creep. No hidden fees. Scoped on your discovery call with Crystal.

WHY IT WORKS

What changes when a CMO-led
team owns your marketing.

3x

Lead Growth

Average qualified lead increase within 90 days of a successful engagement.

84%

Email Open Rate

Average open rate across client campaigns managed by Fox B.M.A.

2wk

Time to Live

Average time from signed agreement to fully onboarded and executing.

$0

Hidden Fees

No retainers for new software, billing markups, or overages.

FROM OUR CLIENTS

What it actually feels like
to have a real marketing department.

★★★★★

Fox B.M.A. built an entire marketing operation for my business. Crystal leads every call herself and I can always reach her directly when I have a question. I finally feel like I have a real marketing department — not another vendor I have to manage.

Jennifer M.

Business Owner - Chicago, IL

★★★★★

What surprised me most was that Crystal actually shows up to every strategy call, knows my business inside out, and is reachable between calls when I need her. That is not the agency experience I was used to. It's a completely different model.

Steven R.

Business Consultant - Remote

★★★★★

I had an agency before. They sent reports. Fox B.M.A. runs my marketing. Crystal owns the strategy personally, there is a team executing behind her, and I have direct access to her this whole time. The results speak for themselves.

Kara T.

Service Business Owner - IL

FREQUENTLY ASKED QUESTIONS

Questions about the
fractional marketing manager
model

What exactly does a fractional marketing manager do?

A fractional marketing manager acts as your embedded CMO and marketing department on a retainer basis. At Fox B.M.A., that means Crystal, your fractional CMO, is leading strategy, directing the team, team communication, and managing team execution throughout the engagement. It means your quarterly roadmap, runs your strategy calls, manages your 3rd parties, and is accountable to your growth — not just to delivering monthly outputs.