The marketing department your business deserves.
Fox B.M.A. was built on one belief: every service business deserves a real marketing department — with a dedicated CMO who leads the strategy, a team that executes it, and direct access to the person running it all. Not an agency. Not a roster of freelancers. A partner who actually owns your growth.
Crystal, Founder
Fox B.M.A. Fractional CMO
100%
Strategy Ownership
Team execution every month, fully owned and executed.
1:1
Crystal Leads. Always.
You don't get passed off. Crystal handles strategy, team handles execution.
3x
Avg Lead Growth
Average increase in qualified inbound leads after 90 days.
$0
Hidden Fees
Flat monthly retainer with no agency fees.
THE STORY BEHIND FOX B.M.A.
Built from the inside out.
Fox B.M.A. did not start as a service - it started as a problem Crystal lived inside firsthand.
After years of working inside service businesses as a marketing lead, Crystal watched the same pattern repeat itself over and over: a business owner with a great offer, real clients, and real revenue - but a marketing function that was scattered, outsourced, and fundamentally disconnected from how the business actually worked.
Agencies brought deliverables. Freelancers brought stress. Tools brought complexity. And the business owner ended up managing all of it - spending more time answering questions than actually serving clients. The rare times a senior marketer was involved, they handed strategy to a junior team and the owner never heard from them again.
“The fix was not a better agency or a bigger team. The fix was having a senior marketing leader embedded inside the business who owned the strategy, led the execution, and remained directly accessible to the client - always.”
Fox B.M.A. was built to be that person. Embedded. Accountable. Strategic. Operating as a true fractional marketing department - the ones who you manage, not a market who works for you.
Based in Des Plaines, IL, Fox B.M.A. works with coaches, consultants, and service-based business owners across the Chicago area and nationwide. Every engagement is led personally by Crystal - your fractional CMO, your strategic partner, and your direct point of contact. A team handles execution behind her, but Crystal is always the one in the room with you, setting the direction, and accountable to your results.
HOW FOX B.M.A. CAME TO BE
MEET CRYSTAL
Your fractional CMO.
Your marketing department.
Crystal is the founder of Fox B.M.A. and the strategic leader who heads up every client engagement. As your fractional CMO, Crystal personally owns your strategy, sets your marketing direction, and remains your direct point of contact — month after month, without exception. A skilled team handles execution behind her, but Crystal is always the one running point. You never get handed off to a coordinator, you never deal with a junior account manager, and you never wonder who is actually responsible for your marketing. That is always Crystal.
Crystal leads every account personally
Crystal is your fractional CMO, your lead strategist, and the person who sets the direction for everything. A team executes the work behind her, but every key decision — what to build, what to say, what to prioritize — goes through Crystal.
Deep GoHighLevel expertise
Crystal and team are certified GHL experts and can build out a fully custom revenue environment — building, running, and optimizing the platform as part of the engagement.
A real team. A real CMO. Real direct access.
Most fractional marketers are solo operators, out-of-the-box template peddlers, or agencies where the senior person disappears after the pitch. Fox B.M.A. is different: Crystal brings the CMO-level authority, a capable team executes behind her, and you always have direct access to the person accountable for your growth.
Embedded, not external
Crystal takes your discovery calls, understands your offer, knows your clients, and meets your team. She is the team — because that is the only way fractional marketing actually works.
Crystal
Founder, Fox B.M.A. - Fractional Marketing Manager
WHAT WE BELIEVE
The principles behind
every client engagement.
These are not aspirational statements on a wall. They are the
operating rules behind how Fox B.M.A. works every single day.
Ownership over deliverables
We do not hand off a report at the end of the month. We own your marketing function - strategy, execution, and accountability. The outcome is our responsibility, not just the output.
Embedded, not external
We do not operate from the outside. We work from the inside - crystallizing your strategy, meeting with your team, knowing your company as well as you do your goals. Embedded is not a marketing term for us, it is literally how we show up.
Strategy before everything
We do not touch a channel or build an automation until we understand the business, the offer, and the goal. Every tactic is downstream of a clear strategy. No exceptions.
Partnership over transactions
We build long-term relationships, not project relationships. The longer Crystal and the Fox B.M.A. team are embedded in your business, the more effective your marketing becomes. We are in it for the long haul with you as our partner - growing alongside you.
Clarity over complexity
We believe the best marketing is clear, consistent, and targeted. We cut through the noise and focus on what actually moves the needle for your specific business and audience.
Data informs, not decides
We look at the numbers every month, but marketing is also about positioning, trust, and relationships - not just metrics. We use data to inform our decisions, not replace our judgment.
WHO FOX B.M.A. IS BUILT FOR
You have a great offer.
We build the marketing machine behind it.
Fox B.M.A. works best with service-based business owners who have a proven offer, are generating revenue, and are ready to stop piecing together their marketing. You are looking for a senior marketing partner who will lead your strategy, a team that will execute it, and the assurance that you will always have direct access to the person responsible.
You do not need to have your marketing figured out. You just need to be ready to hand it off to someone who will own it like you do.
Coaches and Consultants
Leadership, business, life health, and executive coaches. If you are selling transformation and expertise, we build the marketing system that scales it.
MOST COMMON CLIENT →
Service Businesses
Professional services, home services, and B2B providers. We build your lead pipelines, local systems, and GHL platform to bring qualified clients consistently.
CHICAGO AND NATIONWIDE
Growth-Stage Operators
You have a proven process, generating revenue, and ready to scale. You need a fractional CMO who can set your pace and scale your team's marketing function.
READY TO SCALE →
GHL Platform Users
You have GoHighLevel or want to get started. You need someone who understands both the platform and the marketing strategy that should power it.
GHL EXPERTISE
THE FOX B.M.A. DIFFERENCE
Not an agency. Not a freelancer.
Your marketing department.
The fractional marketing manager model is different from everything else you have tried. Here is how it plays out in practice.
WHAT WORKING WITH US ACTUALLY LOOKS LIKE
You stop managing vendors
You used to manage the agency, the freelancer, and the tech. With your time capped at zero, that means not having a capable team that manages everything from day one to run your business.
Strategy and execution are unified
Crystal builds your marketing strategy, and directs how the team executes it. No gaps between thinking and doing, no getting lost in translation between a senior strategist and a junior team who never spoke to you.
GHL is actually running
Your GoHighLevel account is not just set up – it is actively managed and optimized every month. Automations are working. Pipelines are clear. Leads are being followed up.
You have a real marketing partner
Not a contractor, not a vendor to prod at until you crack. One understands your business, and is personally accountable to your growth — with the team execution behind the scenes. You get the depth of a full marketing department, with the direct access you have always wanted.
| Typical Agency | Fox B.M.A. |
|---|---|
|
OUTCOMES
You own reports
|
Crystal owns outcomes
|
|
POINT OF CONTACT
Junior account manager
|
Always Crystal directly
|
|
PRICING
Hourly, billing surprises
|
Flat monthly retainer
|
|
TECH STACK
Disjointed tools, unused GHL
|
GHL built, run, optimized
|
|
EXECUTION
Strategy separated from execution
|
Strategy and execution unified
|
|
YOUR ROLE
You manage the agency
|
We manage everything
|
|
END RESULT
You figure out the rest...
|
Your marketing department,
owned and running. |
FREQUENTLY ASKED QUESTIONS
Questions about
working with Fox B.M.A.
Is Fox B.M.A. an agency?
No, Fox B.M.A. is a fractional marketing manager service — fundamentally different from an agency in two ways. First, typical agencies act as vendors fulfilling specific requests, while a fractional CMO integrates into your business as a leader, directing your strategy and managing your entire marketing operation. Second, agencies are accountable to specific outputs. An agency sends you a report. Crystal attends your calls, directs the agency's work, and is accountable to your actual growth.
What does fractional actually mean?
A fractional marketing manager (or fractional CMO) is an experienced executive who joins your team on a part-time or contract basis. This allows you to get the strategic leadership and high-level marketing direction you need without the financial commitment of a full-time executive hire.
Who specifically will I be working with?
You will work directly with Crystal, your fractional CMO and primary point of contact, for all strategy and management. Behind the scenes, Crystal leads a specialized team of marketers who handle the day-to-day execution, ensuring your strategy is implemented smoothly.
What kinds of businesses does Fox B.M.A. work best with?
We work best with service-based business owners, consultants, and coaches who already have a proven offer and are generating revenue. If you are ready to scale and need a marketing partner to build and manage your marketing machine, we are a great fit.
Do I need GoHighLevel to work with Fox B.M.A.?
While GoHighLevel is a powerful platform we often use to streamline marketing operations, it is not strictly required. We can work within your existing technology stack or help you transition to more efficient tools if it aligns with your growth strategy.
Where is Fox B.M.A. based and do you work with clients outside Chicago?
Fox B.M.A. is based in Des Plaines, IL, serving the Chicago area locally. However, we operate nationally and work with coaches, consultants, and service businesses across the entire United States.
Ready to meet your
marketing department?
Book a free 30-minute discovery call with Crystal. We will talk about
your business, your marketing gaps, and what it would look like to
have Crystal as your fractional CMO — with a team executing behind
her and direct access to her throughout.
Free 30-minute call
No commitment required
Response within 1 business day
Chicago and Nationwide
Fox B.M.A. is a fractional marketing manager service led by Crystal. We serve coaches, consultants, and service-based businesses across Chicago and nationwide. Crystal, as your embedded CMO, is the strategy behind the scenes, and direct access to the execution you need to grow.
GET IN TOUCH
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Find a time to talk
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